Burgenland, Austria

100% Grüner Veltliner

Highly drinkable! Varietal aromas of peaches, apricots, apples, meadow flowers, and a little herbal touch in the finish, lifted by a pleasant acidity. Perfect with almost any dish.

The name Früg comes from a 1960s dance, which is very shake-your-hips and vibrant like the wine itself, fitting also with the colorful label designed by our Jenny Lefcourt’s brother in cooperation and her husband. It was coined by Toni Silver, an artist and Austrian wine promoter who also connected us with the winery: “My brain always bounces around from the present back to the mid-20th century, as I am a retro kind of gal, so I just started thinking of party-drinking-dancing and started to remember some of the crazy 60’s dances – the Twist, Mashed Potato, the Frug!”